Brand guidelines
Typography
Big Sur, Telluride, Joshua Tree, Hudson Valley.
Our typeface
- Instrument Sans 450
- ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789.,&?!
- Instrument Sans 550
- ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789.,&?!
- Instrument Sans Bold
- ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789.,&?!
Instrument Sans, designed by Rodrigo Fuenzalida and Jordan Egstad, is a neo-grotesque geometric sans-serif font. It elegantly balances precision with a hint of playfulness—an orchestrated dance of weights, widths, and italics.
Typescale
DisplayInstrument Sans
We help hospitality operators start, run and grow their businesses so more people can experience the world.
For subheads like H3, use regular or medium, whichever creates the best contrast and hierarchy between the main header and this copy.